About us

Operators who advise.

We built and scaled growth functions before we started advising on them. CMO seats, 75-person teams, 15 markets. The experience shapes everything we do.

The marketing function is being rebuilt. AI-powered platforms are replacing manual execution across campaign management, creative production, and audience targeting. The teams that win will be lean, strategic, and comfortable working alongside these systems rather than against them.

We help brands navigate this shift. Not with slide decks about the future, but with hands-on work inside your accounts, your data, and your team. We combine strategic leadership with operational expertise so you can move faster without building a department to do it.

How we work

Start with the numbers

Every engagement begins with your data. Unit economics, channel performance, conversion paths. We need to understand what is true before we recommend what to change.

Stay close to execution

We do not hand over a strategy deck and disappear. We sit inside your ad accounts, your analytics, your weekly syncs. Advice without proximity to the work is guesswork.

Build for the business

Channels are tools, not objectives. We optimise against the metrics your business runs on: contribution margin, CAC payback, qualified pipeline. Platform ROAS is a means, not an end.

The team

Joost Brok

Co-Founder & Partner

Former CMO at Exoticca and Treatwell. Led teams of 75+ across 15 markets, building data-driven growth functions at European scale-ups. Competes in Ironman World Championships when not scaling businesses.

Albert Abello

Co-Founder & Partner

Performance marketing and marketing technology. Spans PPC, paid social, CRM, and programmatic. Builds automated solutions in Python and handles attribution modelling, data infrastructure, and campaign architecture.

Hal Pearson

Head of Media

20+ years across agency and client-side roles at KAYAK, Expedia, and Deliveroo. Specialises in media economics and translating media investment into measurable business outcomes.

Our technology. Your edge.

Everyone has access to the same tools. The difference is what you build on top.

Helios AI

Generates and deploys Google Ads copy per keyword via the API. Replaces underperformers automatically. Search term analysis, n-gram reporting, negative keyword management.

gethelios.io

Selene Intelligence

SERP intelligence and competitor positioning. Tracks rankings, captures full SERP snapshots, monitors ad positioning over time. Builds company-level targeting lists for Google Ads Customer Match.

Internal tool

Reporting

Unified dashboards connecting ad platforms, CRM, and business data. Built around contribution margin, CAC payback, and pipeline — not platform defaults.

Per-client instances

Google Ads MCP

Multi-tenant MCP server giving clients secure, scoped access to their Google Ads accounts through Claude. Campaign performance, keyword research, and GAQL queries — inside the AI workflow.

Client access

40yr+

Combined experience

15+

Markets covered

100+

Team members led

If our approach resonates,
we're one conversation away.

Book a call

hello@parrot.partners